Demand Generation Specialist
We’re looking for a creative, organized, and detail-driven Demand Generation Specialist to join our growing team. This role is ideal for someone who thrives at the intersection of strategy and execution—where digital marketing meets hands-on brand experience. You’ll help us elevate our digital presence, coordinate events (internal and external), and manage our branded merchandise and visual identity with pride.
As part of a small but mighty marketing team, you’ll collaborate across departments to build awareness, drive engagement, and reinforce our brand both online and in the field..
Job Responsibilities
- Create and manage digital marketing campaigns across platforms (website, email, paid ads, SEO, social media).
- Create and schedule content for LinkedIn and other B2B-relevant channels.
- Monitor analytics to track engagement, performance, and lead conversions.
- Maintain and update the company website (WordPress).
- Collaborate on campaign landing pages, newsletters, and internal/external communications.
- Plan and execute internal company events (employee appreciation, milestone celebrations, team-building).
- Support or lead logistics for external events such as trade shows, conferences, recruitment fairs, and client-hosted functions.
- Support or lead logistics for external events such as trade shows, conferences, recruitment fairs, and client-hosted functions.
- Coordinate booth design, signage, branded materials, and event communications.
- Track budgets, timelines, vendors, and post-event performance/recaps.
- Own the internal and external brand experience across print, swag, wearables, jobsite signage, and promotional items.
- Manage inventory and orders of branded materials, including employee onboarding kits and seasonal giveaways.
- Ensure brand guidelines are consistently applied across all assets and platforms.
- Work with external vendors to source and develop merchandise aligned with our brand values.
- Manage brand consistency across sales marketing materials across all industries.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
- Minimum of 2 years of experience in marketing, events, or brand-related roles.
- Strong project management and organizational skills.
- Experience with digital platforms (e.g., HubSpot, Meta, LinkedIn Ads, Adobe InDesign, Adobe Illustrator, etc.).
- Comfortable working cross-functionally with teams like HR, Business Development, and Operations.
- Excellent written and verbal communication skills.
- Ability to travel both internationally and domestically as needed (20%).
- Experience in B2B or construction/industrial marketing is a plus, but not required.
- Bonus skills: Familiarity with CRM or marketing automation tools, photography/videography interest for content creation, and an eye for design or prior brand management experience.
Apply Today
Send your resume to abloom@sylvan-inc.com
